Bottled water is more expensive! We have made over 70 wines over the last 6 years. When you experiment like we do, you hit some home runs and some aren't quite as good. Zen Fusion was a noble experiment, but ended up a bit heavy on the underripe fruit and is a little tart for many people. That being said, you can't beat the price and it does have a good label. We recommend buying a bottle to try before committing to more.